First one-of-its kind large format specialist retail store
First one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India
Croma is run by Infiniti Retail Ltd., a 100% subsidiary of TATA Sons and now has a customer base of more than 6 million customers. Croma – India’s leading large format electronics retailer is also the first omni-channel electronics retailer uniting the 3 customer touch-points: a Croma store, the online electronics shop and a fully functional mobile app. Croma has a network of 97 Croma stores spread across 20 cities. It also boasts of an extremely convenient online shopping experience with its own www.croma.com and Android & iOS mobile app, where one can buy online and get delivered, their favorite electronics across more than 5000+ pin codes in the country.
Launched in 2006, Croma was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonymous for all electronics needs, with its tech-savvy staff, product range, Staged presence and the will to help customers.
Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambience to shop both in-store and Staged at www.croma.com and also allows for a seamless ‘omni-channel’ shopping experience that lets a customer enjoy the best of both the Staged & the offline worlds. With 22,000+ products across 554 brands and 468 stores across 168 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’!
With this intent to delight customers all along, Croma launched its own label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.
